llms.txt snapshot

# Tray.ai

> Tray.ai is the enterprise orchestration platform for data and AI. One platform to build AI agents, govern Model Context Protocol (MCP), integrate 700+ enterprise systems, and automate work — under one contract.

## Platform capabilities
- Agent Builder (https://tray.ai/platform/merlin-agent-builder) — No-code AI agent development with knowledge, tools, guardrails, and a composable agent hub.
- Agent Gateway for MCP (https://tray.ai/platform/agent-gateway) — Governed MCP (Model Context Protocol) for the enterprise: managed MCP Servers, 700+ connectors as tools, RBAC, observability.
- Intelligent Integration (https://tray.ai/platform/intelligent-ipaas) — Process automation, data integration, API management, and a library of 700+ connectors.
- iPaaS Governance (https://tray.ai/platform/governance-trust) — Observability, audit trails, SOC 2 / HIPAA / GDPR compliance, 99.99%+ uptime.
- iPaaS Development (https://tray.ai/platform/ai-development) — Headless + low-code authoring with prompt management, model routing, and versioned, composable building blocks.

## Platform

- [Platform overview](https://tray.ai/platform): Five pillars unified under one orchestration platform.
- [Merlin Agent Builder](https://tray.ai/platform/merlin-agent-builder): No-code AI agent builder with knowledge, tools, and guardrails.
- [Agent Gateway](https://tray.ai/platform/agent-gateway): Governed MCP for the enterprise — managed servers, audit, observability.
- [Intelligent Integration](https://tray.ai/platform/intelligent-ipaas): Process automation, data integration, and API management across 700+ connectors.
- [Governance & Trust](https://tray.ai/platform/governance-trust): RBAC, audit trails, SOC 2 / HIPAA / GDPR compliance.
- [iPaaS Development](https://tray.ai/platform/ai-development): Code or canvas — Tray Build for low-code, Tray Headless for code-first.

## Solutions

- [Solutions library](https://tray.ai/solutions/library): Real Tray.ai workflows browsable by industry, use case, and role.
- [By industry](https://tray.ai/solutions/by-industry): Tech, fintech, healthcare, manufacturing, retail, and more.
- [By use case](https://tray.ai/solutions/by-use-case): AI agents, MCP governance, lead routing, ITSM, employee lifecycle.
- [By role](https://tray.ai/solutions/by-role): CIO/CTO, VP IT, marketing ops, data engineering, and more.

## Customers

- [Customer stories](https://tray.ai/customers): Named customer outcomes across industries.
- [Customer awards](https://tray.ai/customers/awards): Annual awards recognising customer outcomes.
- [Abridge](https://tray.ai/customers/abridge): How Abridge orchestrates responsible AI across go-to-market
- [Apollo](https://tray.ai/customers/apollo): Apollo deflects nearly 40% of IT tickets with Tray AI agents
- [Zuora](https://tray.ai/customers/zuora): How Zuora unified AI across 200+ SaaS apps with orchestration
- [J.W. Pepper](https://tray.ai/customers/jw-pepper): How J.W. Pepper centralized MCP tools without slowing teams down
- [Life360](https://tray.ai/customers/life360): Life360 unifies AI with an agent-of-agents model with Tray Merlin Agent Builder
- [Auctane](https://tray.ai/customers/auctane): Auctane accelerates IT processes with low-code automation, boosts productivity 30%
- [Bynder](https://tray.ai/customers/bynder): Bynder transforms integration roadmap, accelerates delivery by 75%
- [Cue](https://tray.ai/customers/cue): Cue dramatically accelerates integration delivery time to build a world-class sales and service scripting platform
- [Cvent](https://tray.ai/customers/cvent): Cvent boosts integration efficiency in just 6 months with Tray
- [Yext](https://tray.ai/customers/yext): Yext accelerates integration delivery 3x, reduces costs by 60%
- [HackerOne](https://tray.ai/customers/hackerone): HackerOne delivers customer integrations 4x faster
- [Podium](https://tray.ai/customers/podium): Podium uses Tray.ai to reduce customer churn by 60%
- [Eventbrite](https://tray.ai/customers/eventbrite): Eventbrite accelerates high-quality integration delivery at scale and lifts customer satisfaction
- [GitHub](https://tray.ai/customers/github): GitHub syncs customer data at scale to grow engagement and build robust marketing attribution
- [Mixpanel](https://tray.ai/customers/mixpanel): Mixpanel accelerates mission-critical order-to-cash process 25%

## Customer attestations

- "Tray's speed of innovation is astronomical. It's a technically amazing product that turned an 8-week project into a week's work and saved us hundreds of thousands in development resources." — Business Operations Lead, Airbnb (https://tray.ai/customers/)
- "Tray Merlin Agent Builder gave us something the others couldn't. It's not just answering questions. It's taking action, it's unlocking accounts, it's provisioning software. It feels less like a chatbot and more like another member of the team. The IT Agent closed out September 2025 as number one in ticket resolutions." — Ramiro Meyer, Head of IT Automation and AI Solutions, Apollo (https://tray.ai/customers/apollo/)
- "We have automated so much of the onboarding and offboarding process that we're no longer spending valuable time on manual data entry. We even trigger several other automations around those processes, such as archiving users after a period of time or suspending inactive users. With Tray, we're not only saving time, but we're reducing risks." — Ryan Pesta, Corporate IT Manager, Auctane (https://tray.ai/customers/auctane/)
- "Tray.ai has had a substantial impact on our efficiency, allowing us to enjoy significant time and cost savings." — Carmen Glenister, Enterprise Architect, Avid Property Group (https://tray.ai/customers/avid/)
- "Before implementing Tray we were sending 90% of our leads to our sales team in under 10 minutes. After implementing Tray we are sending 99% of our leads to the sales team in under 3 minutes." — Kevin Cassidy, Director of Marketing Operations, DocuSign (https://tray.ai/customers/)
- "Since implementing Tray, we've quadrupled our integration delivery speed. More integrations mean happier customers that can respond to cybersecurity vulnerabilities even faster." — Martijn Russchen, Senior Project Manager, HackerOne (https://tray.ai/customers/hackerone/)
- "We were struggling with pulling 9M+ records out of our production environment, which took an 8-person team 40 hours a week. We got that down to 5 minutes a day, and it's fantastic." — Data Integration Lead, IBM (https://tray.ai/customers/)
- "We can now use Tray.ai to spin up new MCP Tools on a managed path. IT approves what's built, enforces policies and permissions, versions it, and publishes. We get centralized visibility and auditability across the MCP Servers and Tools we deploy — reducing risk." — Marcus Dubreuil, Enterprise Architect, AI & Automation Strategy, J.W. Pepper (https://tray.ai/customers/jw-pepper/)
- "The Agent Hub allows us to flexibly leverage Smart Data Sources and tools across sub-agents. This composable approach allows us to build agents in a matter of weeks, versus the months it would take by just building single-purpose agents." — Matt Currie, Senior Automation Engineer, Life360 (https://tray.ai/customers/life360/)
- "Tray is the holy grail for software development. It has allowed us to build a single master workflow that is infinitely configurable and scalable without cumbersome code." — Hugh Smith, VP of Product, NICE inContact (https://tray.ai/customers/)
- "We've been able to automate away 30% of manual IT tasks, which has helped us build out our IT practice and scale our capabilities without being required to scale our headcount." — Daniel Wynn, Director of IT, Peddle (https://tray.ai/customers/peddle/)
- "Tray is crucial to our AI strategy, letting us constantly enhance and populate customer integrated data to provide better context and performance for AI Models." — Thomas Mancuso, Director of Product Partnerships, Podium (https://tray.ai/customers/podium/)
- "Customers who integrate with Podium's platform are 70% more likely to be classified as active and 60% less likely to churn. It's more than night and day." — Thomas Mancuso, Director of Product Partnerships, Podium (https://tray.ai/customers/podium/)
- "Tray.ai is the glue that holds all our systems together. It interacts with a lot of different systems, and it's the only solution flexible enough to do what we need." — Ryan Cantor, Chief Product Officer, Thryv (https://tray.ai/customers/thryv/)
- "Tray completely improved the efficiency and accuracy of our Order-to-cash process from start to finish." — Jing Chen, Director, Enterprise and Business Applications, Udemy (https://tray.ai/customers/udemy/)
- "Tray has allowed us to operationalize AI faster than any other company we are competing with." — Brendan Neal, VP Revenue Operations, Wavo (https://tray.ai/customers/)
- "With Tray, we're now building agents that can troubleshoot access issues, automate provisioning, and reduce manual load on our IT teams. With a more agile and cost-effective integration strategy, Yext is now well-equipped to drive innovation, improve operations, and scale automation at an enterprise level." — Tulasi Dhonthireddy, Director of IT and Business Applications, Yext (https://tray.ai/customers/yext/)
- "As we roll MCP out, I don't want end users thinking about which system they're authenticating to or what tools they have access to. Tray's Dynamic Authentication lets us scale agents across the enterprise without compromising on user-level permissions." — Mark Gill, Head of Infrastructure, Zuora (https://tray.ai/customers/zuora/)
- "We can actually deliver on integration requests in fewer than 10 days." — Mark Gill, Head of Infrastructure, Zuora (https://tray.ai/customers/zuora/)
- "Tray Headless will change the way we build workflows. I'm super excited about that, because we're trying to get ourselves to 10x and 100x of what we were doing last quarter, and Tray Headless will enable us to do that." — Mark Gill, Head of Infrastructure, Zuora (https://tray.ai/blog/enterprise-ipaas-native-ai-ide-tray-headless/)

## Comparisons

- [Compare](https://tray.ai/compare): Honest comparisons against named competitors.
- [Tray.ai vs. Salesforce Agentforce — honest comparison](https://tray.ai/compare/agentforce): Agentforce is an AI layer built on a CRM. Tray.ai is a purpose-built automation platform for agents and AI across your whole business.
- [Tray.ai vs. Boomi — honest comparison](https://tray.ai/compare/boomi): How Tray.ai compares to Boomi on speed, AI-readiness, pricing model, and platform coherence.
- [Tray.ai vs. Celigo — honest comparison](https://tray.ai/compare/celigo): Celigo is the go-to for NetSuite integration. Tray.ai is the consolidation play when you also need agents, gateway, and orchestration beyond NetSuite.
- [Tray.ai vs. Salesforce / Informatica — honest comparison](https://tray.ai/compare/informatica): Informatica only does data — you still need MuleSoft and Agentforce for everything else. Here's how Tray.ai compares.
- [Tray.ai vs. Jitterbit — honest comparison](https://tray.ai/compare/jitterbit): How Tray.ai compares to Jitterbit on platform coherence, AI-readiness, and the cost of a bundle built through acquisition.
- [Tray.ai vs. Make — honest comparison](https://tray.ai/compare/make): How Tray.ai compares to Make (formerly Integromat) on governance, scale, AI readiness, and enterprise suitability.
- [Tray.ai vs. Microsoft Power Automate & Logic Apps — honest comparison](https://tray.ai/compare/microsoft): How Tray.ai compares to Microsoft's integration stack — one orchestration layer vs. a patchwork of Azure services.
- [Tray.ai vs. MuleSoft — honest comparison](https://tray.ai/compare/mulesoft): How Tray.ai compares to MuleSoft on scope beyond Salesforce, implementation time, TCO, and platform consolidation.
- [Tray.ai vs. n8n — honest comparison](https://tray.ai/compare/n8n): n8n is developer-flexible and open-source. Tray.ai is what enterprises move to when the security and scaling risks of open-source stop being acceptable.
- [Tray.ai vs. Oracle Integration Cloud — honest comparison](https://tray.ai/compare/oracle-oic): OIC is great for Oracle-to-Oracle integration. Tray.ai is what Oracle-running enterprises use when they also need non-Oracle, non-integration, and AI.
- [Tray.ai vs. SAP Integration Suite — honest comparison](https://tray.ai/compare/sap): SAP Integration Suite is built for connecting SAP systems. Tray.ai is built for everything — SAP included, not SAP-centered.
- [Tray.ai vs. SnapLogic — honest comparison](https://tray.ai/compare/snaplogic): SnapLogic is a 20-year-old data pipeline tool retrofitting AI agents. Tray.ai is a unified platform built for integration and agents from day one.
- [Tray.ai vs. TIBCO — honest comparison](https://tray.ai/compare/tibco): How Tray.ai compares to TIBCO (now Cloud Software Group) on AI readiness, modern cloud architecture, and time-to-value for enterprise integration and orchestration.
- [Tray.ai vs. Workato — honest comparison](https://tray.ai/compare/workato): How Tray.ai compares to Workato on builder flexibility, AI-readiness, pricing, and enterprise fit.
- [Tray.ai vs. Zapier — honest comparison](https://tray.ai/compare/zapier): How Tray.ai compares to Zapier on enterprise scale, complex workflows, governance, and AI-native capabilities.

## Resources

- [Blog](https://tray.ai/blog): Product updates, engineering, growth, and thought leadership.
- [Guides](https://tray.ai/resources/guides): Playbooks, frameworks, and templates.
- [Events](https://tray.ai/events): Upcoming events and on-demand recordings.
- [Glossary](https://tray.ai/glossary): Definitions for AI orchestration, MCP, iPaaS, and related terms.
- [The governance checklist for vibe-coded apps, agents, and integrations](https://tray.ai/resources/guides/vibe-coded-app-governance-checklist): Sixteen checks across integration capacity, visibility, identity and access, and path to production. See where your gaps are, and the order worth closing them.
- [Gartner® Report: Govern Vibe Coding for Citizen Developers With Self-Service Platforms](https://tray.ai/resources/guides/gartner-govern-vibe-coding): Get Gartner's guidance on governing vibe coding without blocking it — development controls, pre-deployment validation, and agent safeguards.
- [Gartner® Report: Hype Cycle™ for AI in Application Integration and Architecture, 2026](https://tray.ai/resources/guides/gartner-hype-cycle-ai-integration-2026): Get the 2026 Gartner Hype Cycle for AI in Application Integration and Architecture to see where Tray is named and how AI integration technologies are maturing.
- [AI platforms return $1.98 for every dollar invested](https://tray.ai/resources/guides/ai-platforms-deliver-measurable-roi): Nucleus Research reviewed ROI case studies from enterprise AI platform deployments and found organizations returned $1.98 for every dollar spent, with a 7-month payback period and production deployment averaging 4.9 months. Productivity gains reached 50%, and data quality improved by up to 37% — without specialized AI expertise.
- [The Workato Renewal-O-Meter](https://tray.ai/resources/guides/are-you-overpaying-for-workato): You did not have a requirements list when you bought Workato. You have one now. Tick what you actually run and see where the needle lands.
- [The n8n operating cost calculator](https://tray.ai/resources/guides/n8n-cost-calculator): Work out what your self-hosted n8n instance costs to run. Your hours, your infrastructure spend, your loaded rate.
- [Five signs you've outgrown n8n](https://tray.ai/resources/guides/five-signs-outgrown-n8n): A practical guide to moving n8n workflows into production: the five signs a pilot has outgrown self-hosting, what each one costs if left unaddressed, and a checklist to score where your setup stands today.
- [The n8n production readiness checklist](https://tray.ai/resources/guides/n8n-production-readiness-checklist): 25 questions to ask before your n8n pilot becomes a system the business depends on. Score yourself across security, compliance, governance, reliability, cost, and support.
- [AI powered integration improves user productivity by 27 to 58 percent](https://tray.ai/resources/guides/ai-powered-integration-improves-productivity): Nucleus Research analyzed AI-powered iPaaS deployments across multiple organizations and found integration developers gained 27–58% productivity improvements, with up to 90% faster time to deployment. Business users gained self-service capabilities that previously required IT involvement.
- [iPaaS is going headless. Here's your guide to doing it right.](https://tray.ai/resources/guides/ipaas-going-headless): A practical guide to headless iPaaS: what it is, why it's now the critical layer for AI development, and the architectural decisions that separate first-class from retrofitted.

## Glossary

- [Agent Gateway for MCP](https://tray.ai/glossary/agent-gateway): Tray.ai's governance layer for MCP — deploy managed MCP Servers, expose connectors as governed agent tools, and audit every agent action.
- [Agentic AI](https://tray.ai/glossary/agentic-ai): AI systems that don't just generate responses but take actions — planning, using tools, calling APIs, and completing multi-step tasks autonomously toward a goal.
- [Agentic Automation](https://tray.ai/glossary/agentic-automation): Automation that uses AI agents to handle tasks requiring judgment — not just fixed steps, but decisions, tool use, and adaptation based on what the agent finds.
- [AI agent](https://tray.ai/glossary/ai-agent): An AI system that can reason about a task, use tools to act on it, and learn from feedback — not just generate text.
- [AI Agent Orchestration](https://tray.ai/glossary/ai-agent-orchestration): How multiple AI agents are coordinated to work as a system: which agent acts, when, on what data, and with what oversight.
- [AI-native](https://tray.ai/glossary/ai-native): Built with AI as a core architectural concern from day one — not bolted on as a feature after the fact.
- [API management](https://tray.ai/glossary/api-management): The tools and processes for publishing, securing, monitoring, and versioning APIs — so teams can expose data and services without building custom infrastructure for every integration.
- [Change data capture](https://tray.ai/glossary/change-data-capture): A data integration technique that tracks and streams changes in a database in real time — inserts, updates, and deletes — rather than re-pulling the full dataset on a schedule.
- [Composable](https://tray.ai/glossary/composable): An architecture where independent, reusable pieces combine freely — so new capability comes from recombination, not rebuilding.
- [Connector](https://tray.ai/glossary/connector): A pre-built integration between Tray.ai and a specific application — Salesforce, Slack, Snowflake, 700+ others.
- [Data integration](https://tray.ai/glossary/data-integration): The practice of moving, normalizing, and synchronizing data between systems — so one application's data is usable in another.
- [Enterprise automation](https://tray.ai/glossary/enterprise-automation): Using software to execute business processes automatically — at the scale, reliability, and governance that enterprise operations require.
- [ETL](https://tray.ai/glossary/etl): Extract, Transform, Load — the process of pulling data from source systems, reshaping it, and loading it into a destination like a data warehouse.
- [Governance](https://tray.ai/glossary/governance): The controls that make automation, integration, and AI agents safe to run in production — audit, access, approvals, compliance.
- [Human-in-the-loop](https://tray.ai/glossary/human-in-the-loop): A design pattern where a human approval, review, or decision is embedded as a step in an otherwise automated process — keeping people accountable for the decisions that matter.
- [Hyperautomation](https://tray.ai/glossary/hyperautomation): A Gartner-coined term for the disciplined, enterprise-wide application of automation — combining AI, integration, and process tools to automate everything that can be automated.
- [Intelligent document processing](https://tray.ai/glossary/intelligent-document-processing): AI-powered extraction of structured data from unstructured documents — invoices, contracts, forms, receipts — so the data can flow directly into downstream systems without manual entry.
- [iPaaS](https://tray.ai/glossary/ipaas): Integration Platform as a Service — a cloud-hosted platform for building, running, and managing integrations between applications.
- [Low-code](https://tray.ai/glossary/low-code): A development approach where software is built primarily through visual interfaces and configuration rather than hand-written code — accessible to non-developers, extensible by developers.
- [MCP](https://tray.ai/glossary/mcp): Model Context Protocol — the emerging standard for how AI agents discover and call tools, data, and services.
- [Merlin Agent Builder](https://tray.ai/glossary/merlin-agent-builder): Tray.ai's no-code / low-code platform for building AI agents that reason, act, and learn — with guardrails and audit baked in.
- [Orchestration](https://tray.ai/glossary/orchestration): Coordinating data, integrations, automations, and AI agents as one system — not just moving data between apps.
- [Process automation](https://tray.ai/glossary/process-automation): Using workflows to execute business processes — onboarding, approvals, order-to-cash, incident response — without human-in-the-loop for routine steps.
- [Task](https://tray.ai/glossary/task): Tray.ai's unit of workflow execution — a discrete run that handles one trigger through the workflow's logic to completion.
- [Workflow](https://tray.ai/glossary/workflow): A sequence of steps that runs when a trigger fires — the unit of automation that moves data, calls systems, and orchestrates outcomes.
- [Workflow automation](https://tray.ai/glossary/workflow-automation): Software that executes a defined sequence of steps automatically — moving data, triggering actions, and routing decisions without manual intervention.

## Webinars

- [Your Team Is Building With AI. Now You Need to Govern It](https://tray.ai/events/ai-deployment-summit-govern-ai-builds/): As Claude Code, Codex, and Cursor collapse the cost of building, anyone can wire up integrations and ship AI agents. Watch Paul Turner and Luke Smith explain how to put guardrails around that explosion without slowing your team down.
- [Low-Code Was Never Enough: How Headless Changes Who Builds Integrations](https://tray.ai/events/low-code-vs-headless-integrations/): Low-code promised anyone could build, but it was too hard for business teams and too rigid for developers. Watch the replay to see how Claude Code and Codex with a headless iPaaS changed who can build — and what it means for the integration team.
- [Shifting your integration architecture to headless](https://tray.ai/events/tray-headless/): Watch the recording: the shift from low-code to headless enterprise integration. What it means, how to balance it with low-code, and a live build inside Claude Code using Tray as MCP services.
- [From shadow MCP sprawl to a governed rollout](https://tray.ai/events/defusing-the-mcp-ticking-time-bomb/): You connected one MCP server. Then ten. Now your security team is asking who deployed what, your finance team is asking why your token bill tripled, and nobody has a clean answer. Watch the full recording to get one.
- [Unblocking the AI data supply chain bottleneck](https://tray.ai/events/tray-first-look-data-engineering/): Learn how to modernize AI data pipelines with in-flight SQL transformation. See Data Engineering and SQL Transformer in action.
- [How J.W. Pepper put guardrails around MCP servers](https://tray.ai/events/jw-pepper-mcp-guardrails/): In this customer case study, J.W. Pepper shares how its IT team put guardrails around MCP servers and tools as adoption grew across the business.
- [Apollo’s path to 40% IT ticket deflection with Tray agents](https://tray.ai/events/apollo-tray-itsm-agent/): Watch how Apollo moved from a proof of concept to live IT agents that deflect 40% of tickets and improve response times. Join the webinar to hear their story.
- [Webinar: Take control of MCP with Tray Agent Gateway for MCP](https://tray.ai/events/tray-first-look-agent-gateway/): On-demand webinar: See how IT brings MCP servers and tools into one governed environment with Tray Agent Gateway for MCP and reduces shadow MCP risk for enterprises.
- [Build and launch agents faster with Tray Agent Hub](https://tray.ai/events/agent-hub-first-look/): See how Tray Agent Hub helps teams cut build time, reuse tools and data, and scale adoption inside Tray Merlin Agent Builder. Watch the demo on demand.
- [What to do with your second agent](https://tray.ai/events/scaling-ai-agents-rich-waldron-hyoun-park/): Learn from Tray.ai CEO Rich Waldron and Amalgam Insights CEO Hyoun Park on how to master scaling AI agents, from orchestration and ROI to scalable deployment.
- [How Yext cut integration costs by 60% in 90 days](https://tray.ai/events/yext-integrations-cost-reduction/): Yext delivered 100+ integrations in 3 months. See how they did it—and why their old platform was slowing everything down.
- [New product launch: Tray Merlin Agent Builder addresses agent adoption](https://tray.ai/events/agent-adoption-merlin-launch/): See what’s new in Tray’s Merlin Agent Builder. This launch adds long-term memory, one-click data access, model flexibility, and Slack or Teams deployment.

## Company

- [About](https://tray.ai/company/about): Mission, founders, investors, and press.
- [Careers](https://tray.ai/company/careers): Open roles.
- [Pricing](https://tray.ai/pricing): Plan tiers and how pricing works.
- [Trust](https://tray.ai/trust): Security, compliance, and uptime.
- [Connectors](https://tray.ai/connectors): 700+ pre-built connectors directory.
- [Contact](https://tray.ai/contact): Book a demo.

## Machine-readable pages

Guide and connector pages are also available as clean markdown — append `.md` to the URL (e.g. https://tray.ai/connectors/salesforce-integrations.md, https://tray.ai/guides/ai-agent-strategy-playbook.md).

## Scale

- 100,000+ customers managed
- 1T+ processes run per year
- 100% execution uptime
- 700+ pre-built connectors

## Recognition

## Pricing
Enterprise / quote-based. Three tiers — Pro, Team, Enterprise — plus add-ons (Tray Agent Gateway for MCP, Agent Builder, Intelligent Document Processing, Data Engineering, SSO, HIPAA, Regional Hosting, Log Streaming). See https://tray.ai/pricing.

## Contact

- Demo or sales: https://tray.ai/contact
- Login: https://app.tray.io/